About

Formation Impact is an impact studio founded in 2025 by Tatenda Musapatike. We help our partners deeply understand their audience's motivators to create online campaigns that change hearts and minds to promote social good, IRL.

We work uniquely with each of our partners to generate the best outcomes for their goals. We don't believe that one size can ever fit all; generating attitude or behavior change requires a unique approach based on the audience, goal, and timeline.

We leverage our proprietary technology to interrogate not just what your audience believes, but also what it will take to change their minds - and how best to do it. We then use these insights to help your team launch efficient online marketing campaigns, rooted in cultural understanding of your audiences. In doing so, we blend the best of audience, messaging, creative, and data insights to make your shit work.